In a recent survey by Active Inc, users have been spending much less time on Facebook over the last couple years. In fact, Americans typically spent approximately 14 hours a month on Facebook, just 2 years ago. However, this year the average usage was 9 hours per month, declining 26%.
The study also reported that social media users, typically millennials, in the U.S. currently belong to on average 5.8 different social media networks. Not Surprisingly, that number is expected to go up to 10 within the next 4 years. Data has revealed that younger users—between the ages of 12-34, are leaning toward other, more interactive, social media sites.
Platforms such as TikTok, Snapchat and Instagram being the most widely used.